Is Glossier's Milky Gel Cleanser As Amazing As Everyone Says It Is?

Has is happened to you too? Do you look around, whether in the subway, while reading a magazine, or browsing your social media, only to see the word GLOSSIER appear everywhere your eyes gloss over? (pun not intended.) In New York City, Glossier has inundated full subway cars with their ads, which is no easy feat for a small beauty company that, quite wonderfully, started first as a blog.

Everyone, it seems, it talking about Glossier. It's the "it" brand, the one hipsters are now associating with, indie YouTubers regularly showcasing on their channels, and models choosing to feature on their instagrams, selfie included. There's a hot new brand on the market, and Glossier is definitely it: edgy, pared-back, no-nonsense. But are they really worth the hype? Here's my review:

The Milky Jelly Cleanser (which retails for $18) is pH-balanced and contains ingredients like poloxamer  an ingredient found in contact lens solution  and rosewater, so it's both gentle and hydrating (it never stung my eyes). It can be applied to both wet or dry skin, though the brand recommends that if you're removing makeup, using it directly on dry skin is more effective. This is true. After applying the cleanser all over my face and gently rubbing over my eyes, I found that Glossier's milky jelly cleanser completely removed my waterproof mascara and eyeliner, and that it seemed to dissolve my makeup entirely. 

Compared to my Boscia Purifying Cleansing Gel, it knocked it out of the ballpark completely. The hype surrounding the Boscia cleanser mystifies me entirely (though I'm curious to try the Makeup-Breakup Cool Cleansing Oil). Although it smells divine, I find it too liquidy, too harsh on my eyes, and inadequate at completely removing my makeup (it makes a good cleanser, not a good makeup remover). At $30, it's also considerably more expensive, especially since its very liquid consistency also means it's more likely to run out more quickly. Clinique's Take The Day Off Balm is nearly the same price ($29) but lasts an eternity, has no fragrance, and is a joy to massage onto the face. This is the one thing I missed when applying the Glossier cleanser to my face: because it's a "milky gel," or really just a jellified micellar water, it's not as much of a joy to massage around on your face...if you're into that kind of thing (which I am). It did leave my skin really clean, though (but not in the squeaky sense) and moisturized too. What it does hold over the Clinique cleanser (apart from being much cheaper) is that I did not feel that I needed to wash my face a second time with a separate product (because the Clinique cleanser is an oil-based cleanser, it leaves a slight residue on my face). With the Glossier one, I can go straight into applying my serum/moisturizer. That's definitely impressive. 

Can we talk about the consistency, though? The Glossier Milky Jelly Cleanser looks exactly, and I mean exactly, like semen. Same consistency, same color. Once you have that comparison in your mind, it's hard to look past. Even my own mother commented on how it looked like sperm. That's an uncomfortable image to have as you're going about your nighttime routine (unless, you know, you're into that kind of thing, you do you girl). Nonetheless, because of its affordable price, its incredible power at removing makeup, and its really moisturizing, gentle formula, I will gladly join the masses who say this is a wonderful cleanser. Revolutionary? Maybe not. But super effective and wonderful? Absolutely. Just don't mistake it for that something else...

BeautyColineReview, Glossier